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Lexmark inks hardware distribution deal with Alloys to enhance partner choice
SYDNEY, Australia
  • Lexmark International (Australia) Pty Ltd, a subsidiary of Lexmark International Inc., a global technology leader, has announced the appointment of Alloys International - the non-traditional distributor, as a national distributor of its award winning printer and multifunction printer (MFP) hardware.
  • The hardware appointment adds to the existing strong supplies distribution partnership, and provides resellers with greater choice from where they can secure Lexmark hardware and supplies.
  • Alloys will offer Lexmark’s channel partners in depth expertise on Lexmark’s state-of-the-art hardware and supplies technologies, with a hands-on approach to driving strong relationships with its partners.

Supporting Quotes:

“Alloys’ focused approach and strong commercial acumen has helped build a demonstrated track record of success in serving our supplies customers.  At Lexmark, we are extremely pleased about the next chapter in our strategic relationship with Alloys.  With our award winning range of products featuring state-of-the-art technologies, Alloys’ expertise gives Lexmark partners more choice in sourcing the right solutions for their customers.  We look forward to developing the new partnership to open the possibilities for our next phase of growth in the Australian market,” said Innes Thomson, General Manager, Australia and New Zealand at Lexmark International.

”Expanding our partnership with Lexmark is a natural extension of our 4 year consumables relationship. As Australia’s specialist Printing and Technology distributor it is important for Alloys to be able to offer the full range of Software and Printing solutions from key players in our specialist market. We are pleased to be able to bring our non-traditional distribution capabilities to Lexmark's award winning range of products and solutions and channel of customers,” commented Paul Harman, Chief Executive Officer, Alloys - the non-traditional distributor. 

About Alloys

With more than 30 years' experience in value-added distribution, Alloys improves the capabilities, profitability and opportunities of SME technology resellers by providing them with a range of non-traditional services. Alloys offers Distribution Centres and product demonstration Showrooms in Melbourne, Sydney, Brisbane and Adelaide. The non-traditional approach requires the Alloys team to be more knowledgeable, offer greater flexibility and to build stronger relationships with their customers, their suppliers and the product solutions they sell.

About Lexmark

Lexmark International, Inc. is based in Lexington, Kentucky, and employs 13,000 people worldwide.

For 25 years, Lexmark has provided innovative printing and imaging products as well as business process solutions and services to customers in over 170 countries across the globe. It offers a full range of high-end laser printing products and document management solutions, and is a pioneer in the managed print services field, helping clients more efficiently maintain, operate and service their printer fleets. Lexmark products are used by some of the world's largest companies, in industries from financial services to logistics to healthcare. In 2015, Lexmark reported more than $3.5 billion in revenue, with 56% coming from outside the U.S.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Media Contact:
Rachel York
Spectrum Group
(02) 9469 5740